Organic Concentree Pop Italy vials are a useful lotion for hair loss prevention, formulated with green cosmetics.

The Organic Volumizing Pop Italy Shampoo for fine and fragile hair, formulated with organic plant surfactants and essential oils, gently cleanses giving volume and shine to even the thinnest hair.

Pop Italy Organic Vegetable Volumising Spray is an innovative product for styling your hair, designed to naturally bring volume and body to even the finest and most brittle hair.

The exclusive Pop Italy Capillary Plumping Mask erases the signs of ageing hair, giving volume, body and a healthy and luminous appearance to your hair.

Thanks to the action of our active ingredients you can erase the signs of ageing and counteract its reappearance, giving new strength and vitality to your hair.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

The Pop Italy Keratin Shampoo is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Immediate Smooth Effect Pop Italy Shampoo is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving the hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

Pop Italy Hyaluron Filler Professional Treatment is a concentrate of hyaluronic acid, keratin and nutrients  for hair fibre, capable  of deeply regenerating all hair types.

It guarantees an effective reconstruction, ideal in case of loss of hair tone and ageing caused by  age, aggressive treatments, dyes  and sun exposure. 

Immediately gives vitality, body, strength and softness to the hair for a long-lasting regenerating result with great effect.

The Women's Pop Italy Fall Prevention Shampoo is a specific product for the care of women's hair and skin, enriched with Green Tea, Japanese Camelia Oil and Hyaluronic Acid.

Its formula , rich in antioxidants, is designed to stimulate hair growth and help cell renewal directly from the inside, bringing nourishment to the hair bulb.

Organic Concentree Purifying Pop Italy Shampoo is a specific product to prevent dandruff formation and to purify oily or oily skin, enriched with Olive Oil, Rosemary Extract, Japanese Camellia Oil and Organic Sulphur.

Its formula has a dual action: protecting the skin and purifying it, without damaging or altering the skin's natural hydrolipidic film, which is essential for the health of the hair and acting on the hair fibre, revitalising it and giving brightness and softness.

Pop Italy Organic Concentree Men's Fall Prevention Shampoo is a specific product for men's hair, enriched with Green Coffee, Japanese Camelia Oil and Hyaluronic Acid.

Its formula, rich in antioxidants, is designed to stimulate hair growth and help cell renewal directly from the inside, bringing nourishment to the hair bulb.

The Organic Concentree Regenerating Moisturising Pop Italy Shampoo for frizzy or dry hair is a specific treatment formulated exclusively with active ingredients of organic plant origin and enriched with Japanese Camelia oil, Aloe Vera and Ylang Ylang essential oil.

The precious cosmetic properties of Camelia oil make it an ideal product to take care of your dry hair in an effective and targeted way, while Aloe Vera and Ylang Ylang essential oil balance and purify the skin.

The Pop Italy Linseed Mask is a delicate product ideal for frequent use, capable of gently hydrating whilst respecting the balance and pH of the skin and hair, without weighing it down.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

Pop Italy Oil Therapy Regenerating is a specific treatment with immediate effect enriched with Argan oil, precious conditioners and minerals.

It reconstructs and nourishes the hair fibre deeply, leaving hair soft and voluminous.

Its exclusive formula restores texture, body and volume to the hair, giving your hair a healthy and luminous appearance from the first application.

The Pop Italy Keratin Shampoo is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin Pop Italy Mask is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.