The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes.

It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes.

It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens