The exclusive Pop Italy beauty treatment with Keratin and Argan oil gives dull hair the radiance of the pearl, deeply nourishing and closing the hair cuticles.

The keratin, naturally present in the hair, provides nourishment and regenerates the hair fibre giving thickness, elasticity and volume, at the same time Argan oil deeply hydrates and thanks to its antioxidant properties strengthens the hair from root to tip.

The exclusive Pop Italy Liquid Crystals with Macadamia Oil nourish the hair deeply without weighing it down, regulating the production of sebaceous substances at the scalp level.

Source of vitamin E, it is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Pop Italy Hair Polishing Liquid Crystals, enriched with Linseed Oil are an excellent natural remedy to dry hair, also useful to counteract the formation of double ends.

Its restructuring properties are due to the high presence of Linoleic Acid which promotes the hydration of the hair by regulating the loss of water and maintaining the elasticity and resistance of the hair fibre.

Pop Italy Hyaluron Filler Professional Treatment is a concentrate of hyaluronic acid, keratin and nutrients  for hair fibre, capable  of deeply regenerating all hair types.

It guarantees an effective reconstruction, ideal in case of loss of hair tone and ageing caused by  age, aggressive treatments, dyes  and sun exposure. 

Immediately gives vitality, body, strength and softness to the hair for a long-lasting regenerating result with great effect.

Pop Italy Organic Vegetable Volumising Spray is an innovative product for styling your hair, designed to naturally bring volume and body to even the finest and most brittle hair.

Pop Italy Silver Up Shampoo is a product specifically designed for blonde, white, grey, lightened or discoloured hair with warm reflections or a normal tendency to yellow.

Formulated with purple pigment that eliminates annoying yellow reflection from hair, it gives a bright silvery tone, gently cleansing the skin and hair without weighing it down.

Pop Italy Silver Up Shampoo is a product specifically designed for blonde, white, grey, lightened or discoloured hair with warm reflections or a normal tendency to yellow.

Formulated with purple pigment that eliminates annoying yellow reflection from hair, it gives a bright silvery tone, gently cleansing the skin and hair without weighing it down.

The exclusive Pop Italy Capillary Plumping Mask erases the signs of ageing hair, giving volume, body and a healthy and luminous appearance to your hair.

Thanks to the action of our active ingredients you can erase the signs of ageing and counteract its reappearance, giving new strength and vitality to your hair.

The exclusive Pop Italy Capillary Plumping Shampoo erases the signs of ageing hair, giving a healthy and luminous appearance to your hair.

Thanks to the action of our active ingredients you can erase the signs of ageing and counteract its reappearance, giving new strength and vitality to your hair.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

The Pop Italy Linseed Mask is a delicate product ideal for frequent use, capable of gently hydrating whilst respecting the balance and pH of the skin and hair, without weighing it down.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

Pop Italy Oil Therapy Regenerating is a specific treatment with immediate effect enriched with Argan oil, precious conditioners and minerals.

It reconstructs and nourishes the hair fibre deeply, leaving hair soft and voluminous.

Its exclusive formula restores texture, body and volume to the hair, giving your hair a healthy and luminous appearance from the first application.

The Pop Italy Keratin Shampoo is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Pop Italy Keratin Shampoo is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin Pop Italy Mask is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin Pop Italy Mask is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin No Rinse Pop Italy Mask is an effective hair restorative formulated with Pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.