The Milk Mask from Pop Italy, enriched with natural milk proteins, is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH product can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

The Milk Mask from Pop Italy, enriched with natural milk proteins, is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH product can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Mask with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Mask with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Immediate Smooth Effect Pop Italy Shampoo is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving the hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

The Immediate Smooth Effect Pop Italy Shampoo is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving the hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

The Pop Italy Immediate Smooth Effect Mask is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

The Pop Italy Immediate Smooth Effect Mask is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

Pop Italy Keratin Shampoo and Argan Oil instantly hydrates and nourishes hair, making it fuller, nourished and performing an effective protective and antioxidant action against smog and external atmospheric agents.

It effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process, counteracting cellular ageing and prolonging the life and health of the hair.

Pop Italy Keratin Shampoo and Argan Oil instantly hydrates and nourishes hair, making it fuller, nourished and performing an effective protective and antioxidant action against smog and external atmospheric agents.

It effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process, counteracting cellular ageing and prolonging the life and health of the hair.

The Keratin and Argan Oil Pop Italy Mask effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin and Argan Oil Pop Italy Mask effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Organic Volumizing Pop Italy Shampoo for fine and fragile hair, formulated with organic plant surfactants and essential oils, gently cleanses giving volume and shine to even the thinnest hair.

The Organic Concentree Regenerating Moisturising Pop Italy Shampoo for frizzy or dry hair is a specific treatment formulated exclusively with active ingredients of organic plant origin and enriched with Japanese Camelia oil, Aloe Vera and Ylang Ylang essential oil.

The precious cosmetic properties of Camelia oil make it an ideal product to take care of your dry hair in an effective and targeted way, while Aloe Vera and Ylang Ylang essential oil balance and purify the skin.

Pop Italy Organic Concentree Sebo Balancing Shampoo is specifically formulated with plant extracts of organic origin useful for rebalancing oily skin while giving hydration and softness to the hair fibre.

The organic essential oils of lemon balm, rosemary and Japanese camellia contained in our formula act in combination on several fronts to ensure optimal and visible results.

Organic Concentree Purifying Pop Italy Shampoo is a specific product to prevent dandruff formation and to purify oily or oily skin, enriched with Olive Oil, Rosemary Extract, Japanese Camellia Oil and Organic Sulphur.

Its formula has a dual action: protecting the skin and purifying it, without damaging or altering the skin's natural hydrolipidic film, which is essential for the health of the hair and acting on the hair fibre, revitalising it and giving brightness and softness.

The Women's Pop Italy Fall Prevention Shampoo is a specific product for the care of women's hair and skin, enriched with Green Tea, Japanese Camelia Oil and Hyaluronic Acid.

Its formula , rich in antioxidants, is designed to stimulate hair growth and help cell renewal directly from the inside, bringing nourishment to the hair bulb.

Pop Italy Organic Concentree Men's Fall Prevention Shampoo is a specific product for men's hair, enriched with Green Coffee, Japanese Camelia Oil and Hyaluronic Acid.

Its formula, rich in antioxidants, is designed to stimulate hair growth and help cell renewal directly from the inside, bringing nourishment to the hair bulb.

The Organic Concentree Regenerating Moisturising Pop Italy Shampoo for frizzy or dry hair is a specific treatment formulated exclusively with active ingredients of organic plant origin and enriched with Japanese Camelia oil, Aloe Vera and Ylang Ylang essential oil.

The precious cosmetic properties of Camelia oil make it an ideal product to take care of your dry hair in an effective and targeted way, while Aloe Vera and Ylang Ylang essential oil balance and purify the skin.