Pop Italy Silver Up Shampoo is a product specifically designed for blonde, white, grey, lightened or discoloured hair with warm reflections or a normal tendency to yellow.

Formulated with purple pigment that eliminates annoying yellow reflection from hair, it gives a bright silvery tone, gently cleansing the skin and hair without weighing it down.

Pop Italy Silver Up Shampoo is a product specifically designed for blonde, white, grey, lightened or discoloured hair with warm reflections or a normal tendency to yellow.

Formulated with purple pigment that eliminates annoying yellow reflection from hair, it gives a bright silvery tone, gently cleansing the skin and hair without weighing it down.