The exclusive Pop Italy beauty treatment with Keratin and Argan oil gives dull hair the radiance of the pearl, deeply nourishing and closing the hair cuticles.

The keratin, naturally present in the hair, provides nourishment and regenerates the hair fibre giving thickness, elasticity and volume, at the same time Argan oil deeply hydrates and thanks to its antioxidant properties strengthens the hair from root to tip.

The Keratin Pop Italy Mask is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Milk Mask from Pop Italy, enriched with natural milk proteins, is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH product can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

The Milk Mask from Pop Italy, enriched with natural milk proteins, is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH product can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

Pop Italy Hair Polishing Liquid Crystals, enriched with Linseed Oil are an excellent natural remedy to dry hair, also useful to counteract the formation of double ends.

Its restructuring properties are due to the high presence of Linoleic Acid which promotes the hydration of the hair by regulating the loss of water and maintaining the elasticity and resistance of the hair fibre.

The Keratin No Rinse Pop Italy Mask is an effective hair restorative formulated with Pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin Pop Italy Mask is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Keratin Shampoo is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Pop Italy Keratin Shampoo is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

The exclusive Pop Italy Capillary Plumping Shampoo erases the signs of ageing hair, giving a healthy and luminous appearance to your hair.

Thanks to the action of our active ingredients you can erase the signs of ageing and counteract its reappearance, giving new strength and vitality to your hair.

Pop Italy Organic Vegetable Volumising Spray is an innovative product for styling your hair, designed to naturally bring volume and body to even the finest and most brittle hair.

Pop Italy Silver Up Shampoo is a product specifically designed for blonde, white, grey, lightened or discoloured hair with warm reflections or a normal tendency to yellow.

Formulated with purple pigment that eliminates annoying yellow reflection from hair, it gives a bright silvery tone, gently cleansing the skin and hair without weighing it down.

Organic Concentree Pop Italy vials are a useful lotion for hair loss prevention, formulated with green cosmetics.

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

Pop Italy Hyaluron Filler Professional Treatment is a concentrate of hyaluronic acid, keratin and nutrients  for hair fibre, capable  of deeply regenerating all hair types.

It guarantees an effective reconstruction, ideal in case of loss of hair tone and ageing caused by  age, aggressive treatments, dyes  and sun exposure. 

Immediately gives vitality, body, strength and softness to the hair for a long-lasting regenerating result with great effect.

Pop Italy Organic Concentree Sebo Balancing Shampoo is specifically formulated with plant extracts of organic origin useful for rebalancing oily skin while giving hydration and softness to the hair fibre.

The organic essential oils of lemon balm, rosemary and Japanese camellia contained in our formula act in combination on several fronts to ensure optimal and visible results.