Best sellers

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Pop Italy's innovative Wax Strong Gel formula combines the shaping and fixing effect of the gel with the shiny finish of the wax.

Its light and delicate formulation does not grease hair, leaves no residue and has a strong fixing power capable of lasting all day if not combed.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

Pop Italy's innovative Wax Strong Gel formula combines the shaping and fixing effect of the gel with the shiny finish of the wax.

Its light and delicate formulation does not grease hair, leaves no residue and has a strong fixing power capable of lasting all day if not combed.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

The Volumising and Fixing Pop Italy Hairspray gives shine, control and volume to the hair.

Makes the hair shiny, keeping the hairstyle long without sticking.

Does not wet, leaves no residue and is eliminated with a few strokes of brush

The Pop Italy Liquid Epidermal Stain Remover gently and effectively removes streaks and stains from the skin, even in the darkest colours.

Professional, delicate and effective product.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Pop Italy Unico 10 in 1 is an exclusive, rinse-free treatment that combines 10 actions in one simple gesture.

Thanks to its active ingredients, it gives perfect hair effortlessly and simplifies daily styling even with dry hair.

The formulation of our product acts on the hair as a restructuring conditioner, making it soft, smooth, shiny and eliminating the annoying frizz effect, without weighing it down.

The exclusive Pop Italy Capillary Plumping Shampoo erases the signs of ageing hair, giving a healthy and luminous appearance to your hair.

Thanks to the action of our active ingredients you can erase the signs of ageing and counteract its reappearance, giving new strength and vitality to your hair.