Best sellers

The exclusive Pop Italy Liquid Crystals with Macadamia Oil nourish the hair deeply without weighing it down, regulating the production of sebaceous substances at the scalp level.

Source of vitamin E, it is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

The Pop Italy Mask with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

Pop Italy 9 Tone Bleaching Powder is an innovative powder bleach for hair that allows you to operate in absolute safety.

It lends itself easily to all types of lightening with excellent results, lightening the hair up to 9 tones.

The result may vary depending on the hair type, natural colour and technique of use.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Pop Italy Black Gel is a black fixative gel specifically for bristled hair.

It provides a light and temporary masking effect effective to discreetly mask white hair, thanks to the black pigment contained in its formula.

It gives volume to the hair, does not drip and slightly fixes styling.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens