Best sellers

The Organic Concentree Regenerating Moisturising Pop Italy Shampoo for frizzy or dry hair is a specific treatment formulated exclusively with active ingredients of organic plant origin and enriched with Japanese Camelia oil, Aloe Vera and Ylang Ylang essential oil.

The precious cosmetic properties of Camelia oil make it an ideal product to take care of your dry hair in an effective and targeted way, while Aloe Vera and Ylang Ylang essential oil balance and purify the skin.

Pop Italy Flaxseed Shampoo is a delicate product ideal for frequent use, capable of gently cleansing whilst respecting the balance and pH of the skin and hair.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

Pop Italy Fix Therapy is an exclusive universal fixing liquid ideal for fixing the undulation created by the permanent.

Delicate and effective, its exotic fruit essence makes the treatment pleasant.

FOR PROFESSIONAL USE 

Pop Italy Perm Therapy No. 1 is a gentle and effective curling lotion for natural and thick hair.

Allows permanent safety on natural and thick hair.

Various types of curl can be obtained depending on the diameter of the curler used.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

The Organic Volumizing Pop Italy Shampoo for fine and fragile hair, formulated with organic plant surfactants and essential oils, gently cleanses giving volume and shine to even the thinnest hair.

The Immediate Smooth Effect Pop Italy Shampoo is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving the hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

The Milk Mask from Pop Italy, enriched with natural milk proteins, is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH product can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.