Best sellers

Pop Italy Hair Polishing Liquid Crystals, enriched with Linseed Oil are an excellent natural remedy to dry hair, also useful to counteract the formation of double ends.

Its restructuring properties are due to the high presence of Linoleic Acid which promotes the hydration of the hair by regulating the loss of water and maintaining the elasticity and resistance of the hair fibre.

Pop Italy Oil Therapy Regenerating is a specific treatment with immediate effect enriched with Argan oil, precious conditioners and minerals.

It reconstructs and nourishes the hair fibre deeply, leaving hair soft and voluminous.

Its exclusive formula restores texture, body and volume to the hair, giving your hair a healthy and luminous appearance from the first application.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Pop Italy Silver Up Shampoo is a product specifically designed for blonde, white, grey, lightened or discoloured hair with warm reflections or a normal tendency to yellow.

Formulated with purple pigment that eliminates annoying yellow reflection from hair, it gives a bright silvery tone, gently cleansing the skin and hair without weighing it down.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Pop Italy Perm Therapy No. 2 is a curling lotion for thin or treated hair that is delicate and effective.

Allows permanent safety on treated and delicate hair.

Various types of curl can be obtained depending on the diameter of the curler used.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens