Best sellers

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Organic Concentree Pop Italy vials are a useful lotion for hair loss prevention, formulated with green cosmetics.

Pop Italy Keratin Shampoo and Argan Oil instantly hydrates and nourishes hair, making it fuller, nourished and performing an effective protective and antioxidant action against smog and external atmospheric agents.

It effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process, counteracting cellular ageing and prolonging the life and health of the hair.

The Pop Italy Mask with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Keratin Shampoo is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Pop Italy Silver Up Shampoo is a product specifically designed for blonde, white, grey, lightened or discoloured hair with warm reflections or a normal tendency to yellow.

Formulated with purple pigment that eliminates annoying yellow reflection from hair, it gives a bright silvery tone, gently cleansing the skin and hair without weighing it down.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

La Maschera Pop Italy Bio Concentree Idratante Rigenerante per capelli crespi o secchi è un trattamento specifico formulato esclusivamente con principi attivi di origine vegetale biologica ed arricchito con olio di Camelia giapponese.

The Organic Concentree Regenerating Moisturising Pop Italy Shampoo for frizzy or dry hair is a specific treatment formulated exclusively with active ingredients of organic plant origin and enriched with Japanese Camelia oil, Aloe Vera and Ylang Ylang essential oil.

The precious cosmetic properties of Camelia oil make it an ideal product to take care of your dry hair in an effective and targeted way, while Aloe Vera and Ylang Ylang essential oil balance and purify the skin.

Pop Italy Organic Concentree Men's Fall Prevention Shampoo is a specific product for men's hair, enriched with Green Coffee, Japanese Camelia Oil and Hyaluronic Acid.

Its formula, rich in antioxidants, is designed to stimulate hair growth and help cell renewal directly from the inside, bringing nourishment to the hair bulb.

Organic Concentree Purifying Pop Italy Shampoo is a specific product to prevent dandruff formation and to purify oily or oily skin, enriched with Olive Oil, Rosemary Extract, Japanese Camellia Oil and Organic Sulphur.

Its formula has a dual action: protecting the skin and purifying it, without damaging or altering the skin's natural hydrolipidic film, which is essential for the health of the hair and acting on the hair fibre, revitalising it and giving brightness and softness.

Pop Italy Organic Concentree Sebo Balancing Shampoo is specifically formulated with plant extracts of organic origin useful for rebalancing oily skin while giving hydration and softness to the hair fibre.

The organic essential oils of lemon balm, rosemary and Japanese camellia contained in our formula act in combination on several fronts to ensure optimal and visible results.

The Pop Italy anti-frizz cream with a semi-permanent smoothing effect without ammonia and without formaldehyde, is a unique product in that it eliminates frizz and gives the hair a smoother and healthier appearance directly without the need for fixation.

The duration of the anti-frizz effect is approximately 8 weeks after application.