Pop Italy Color Up Permanent Ammonia-Free Gel Dye - 10/0 Platinum Blonde - 150 ml

Color up is Pop Italy`s permanent ammonia-free gel staining that, when mixed with the activator, becomes a high-tech cationic gel. Its formula colours and brightens up to 4 tones with extraordinary delicacy, ensuring maximum health and balance of hair. 

Thanks to the essential micropigments, Color Up guarantees natural and intense colours that resist many washes.

Contains oleic alcohol which, instead of ammonia, facilitates colour penetration, keeping hair bright and shiny. It doesn`t stain the skin.

Dilution ratio 1:1

Technique of use

Perform sensitivity test before using the product.

Carefully mix colour and activator, apply to washed and buffered hair or dry hair if clean.

DO NOT USE METAL CONTAINERS

Hold for 20/25 minutes.

At the end of the staining rinse thoroughly and use an acidic PH specific shampoo.