Pop Italy Keratin and Argan Oil Repairing Nourishing Shampoo - 250 ml

Pop Italy Keratin Shampoo and Argan Oil instantly hydrates and nourishes hair, making it fuller, nourished and performing an effective protective and antioxidant action against smog and external atmospheric agents.

It effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process, counteracting cellular ageing and prolonging the life and health of the hair.

Its formula contains:

Hydrolysed keratin, the main constituent of hair, keratin is a protein characterised by high resistance and elasticity. The hydrolysed form contained in our product is able to bind to the capillary fiber by transferring its elasticity and structure characteristics to it. The stem becomes durable and flexible, the appearance of the hair is healthy and bright.

Argan oil, with known antioxidant, emollient, moisturising and strongly elasticising properties, is one of the most important oils in cosmetics for cell rejuvenation thanks to its high content of Vitamin E. It protects and moisturises the hair deeply, performing a deep antioxidant action and preventing the loss of capillary fibre structure. 

HOW TO USE 

Apply about 1/2 walnuts of product to wet hair, massaging gently, then rinse with water.

We recommend completing the treatment with the application of the Keratin and Argan Pop Italy Oil Repairing Mask and then Liquid Crystals with Keratin and Argan Pop Italy Oil.