Pop Italy Milk Shampoo for Dry and Crispy Hair with PH Acid - 1000 ml

Pop Italy Milk Shampoo enriched with natural milk proteins is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH Shampoo can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

Milk Shampoo, on the other hand, with its PH acid, helps to close the cuticles, nourishing the capillary fiber deeply and giving a healthy appearance and the right structure to the hair.

Its specific formulation acts on the most sensitive areas, hydrating and eliminating frizz and electrostatic charge, while the proteins contained in its formulation also make the hair soft and easy to comb. Ideal for cleansing hair and skin after technical treatments (permanent, ironing, etc.) or colouring, thanks to its formula it restores the correct pH and closes the scales of the hair, helping to fix and prolong the effect of the treatments.

HOW TO USE

Apply about 1/2 walnuts of product to wet hair, massaging gently, then rinse with water. We recommend using in combination with the Pop Italy Milk Mask.